The changing landscape: Vertical solutions on the rise

By September 7, 2023No Comments

Blog 2 Header Option 2In the ever-evolving world of technology and business, the choice between vertical and horizontal solutions has sparked a debate among industry leaders and experts. Horizontal solutions offer a broad spectrum of functionalities applicable across various industries, while vertical solutions are tailor-made to address specific challenges within a particular industry. Both approaches have their merits, but recent trends suggest that vertical solutions are gaining ground, reshaping the way businesses address challenges and opportunities.

Let’s look at three of today’s top trends:

Targeted approach for industry-specific challenges: As industries become more specialized, the need for solutions that cater to unique challenges becomes paramount. Vertical solutions offer precisely this by addressing industry-specific pain points, resulting in enhanced efficiency and effectiveness.

Faster implementation and streamlined integration: Horizontal solutions often require significant customization to meet industry-specific requirements. Vertical solutions, on the other hand, are designed with industry context in mind, leading to quicker implementation and smoother integration into existing systems.

Improved user experience and reduced training overhead: With a focus on industry-specific tasks and processes, vertical solutions offer a user interface that resonates with industry professionals. This reduces the learning curve, leading to quicker adoption and higher user satisfaction.

Leveraging industry best practices and compliance standards: Vertical solutions incorporate industry best practices and compliance standards right out of the box, ensuring that businesses adhere to regulations and follow established norms without the need for extensive customization.

Factors driving the continued growth of vertical solutions

Technology is advancing at an unprecedented pace, allowing for the creation of more sophisticated and specialized solutions that cater to industry-specific demands. Industries are also increasingly relying on data-driven insights to make informed decisions, and vertical solutions are well-positioned to harness industry-specific data and provide actionable insights. Not to mention, businesses are realizing that adopting solutions designed for their industry gives them a competitive edge, allowing them to stay ahead in a rapidly changing marketplace.

According to a Gartner report, AI vendors are expanding the use of vertical solutions, narrowing down their focus to specific business problems. Vendors with niche AI capabilities deliver significant solutions for concrete use cases, rather than just basic AI capabilities—think fraud detection rather than anomaly detection, or contract reviews rather than text analytics. This trend is forecasted to expand with the growth of organizational adoption of AI, and well beyond to other technological advancements.

It’s time to scale

As the technology landscape continues to evolve, the balance between vertical and horizontal solutions is shifting. While horizontal solutions still have their place, businesses that choose to remain solely on this path might find it challenging to meet compliance standards, address unique challenges, and achieve the same level of efficiency and innovation as those embracing vertical solutions.

Ready to explore the transformative potential of vertical solutions? Contact Dassian today at to discover how our industry-specific solutions can elevate your business to new heights. Embrace the future with confidence and tailor-made efficiency.

Gartner report