Horizontal and vertical solutions: Which way is right?

By August 30, 2023September 7th, 2023No Comments

Vertical Abstracts 2048x1368Artboard 1In today’s rapidly evolving business landscape, organizations are searching for ways to optimize their operations and gain a competitive edge. One key consideration is the selection of the right software solutions that align with their specific needs. And when it comes to software solutions, two distinct approaches dominate the market: horizontal solutions and industry vertical solutions.

But they’re not created equal.

Horizontal solutions are software products or services that cater to a broad range of industries and business functions. These solutions offer a wide array of features and functionalities that can be adapted to different contexts. Vertical solutions, on the other hand, are industry-specific software products designed to address the unique requirements of a particular industry vertical. Healthcare information systems, hospitality management software, and automotive manufacturing solutions are examples of industry vertical solutions.

Go big, go vertical

Horizontal platforms have been around longer and target a wider audience. But when it comes to industry-specific advantages, vertical solutions are fit for this purpose. One significant benefit is their high level of scalability. Since these solutions are built with a deep understanding of industry-specific processes, they can often be easily applied to meet unique requirements. This ensures that businesses can optimize their operations and achieve maximum efficiency. Horizontal platforms, on the other hand, require a lot of custom coding that can be difficult to maintain and may not scale well as business needs evolve. This approach yields a single customer-specific solution that’s typically brittle in nature and becomes difficult and expensive to maintain. Often, companies deceive customers by claiming to provide standard industry vertical solutions, which turn out to be templates that become difficult and expensive customer-specific solutions. Characteristics of these types of solutions include on the fly developments as well as limited industry expertise to help solve specific requirements within these solutions.

Take Home Depot, for example. The home improvement retail corporation would need a merchandising solution that enables specific value-driving functionalities like dynamic pricing and merchandise allocation, instead of a horizontal platform that’s used across various industries and maybe only partially fulfills their needs (if at all). By implementing specific standard industry vertical solutions that cater to their needs, and connecting them across their enterprise for greater visibility, businesses can gain the competitive advantage and experience true digital transformation.

Industry-specific successes start here

Dassian, a leading provider of solutions for government contract and project-centric industries, offers a suite of solutions that effectively bridge the gap between a company’s applications, processes, and departments. Unlike customer specific custom-coded solutions, Dassian’s standard suite of industry vertical solutions eliminates the need for custom code and provides solutions that are standardized, scalable, flexible, and sustainable. This approach ensures that businesses can leverage the benefits of industry vertical solutions—such as increased efficiency, enhanced compliance, and a better user experience—without sacrificing agility and adaptability.

The best part? Dassian’s industry-specific solutions are designed to seamlessly integrate with customer’s existing horizontal platforms, minimizing disruption and creating a smooth transition process. By focusing on industry needs and best practices, Dassian enables organizations to optimize their operations, improve efficiency, and achieve industry-specific success.

For a deeper dive into this topic and how Dassian can help your organization make an informed decision, contact us at